Brochure Offset Printing Used To Advertise Loan Services

Image by indi.ca via Flickr

With the unfortunate turn in the economy lately, there has been an increase in the need for financial assistance in the form of loans. If your company would like to extend your financial services to more people in need of immediate monetary intervention with personal loans and property loans, you can advertise through brochure offset printing to spread the word.

What do people consider before applying for a loan?

Security and loan terms are two of the most important criteria that borrowers look for from a lending institution. Your company needs to establish that your operations are legitimate by presenting license numbers and certifications, if available. Testimonies and reviews, although not deemed as entirely reliable, may serve as a reference material for potential clients.

Once you prove your company’s integrity, the next thing that people look into is your terms, as well as your services. Do you have low interest rates? Does your term favor your company alone or does it benefit both parties? Does your company have flexible payment terms? Do you have the exact type of monetary assistance that people need or can you offer something better?

What should I put in my brochure?

Provide key information that people will need to have a sufficient idea about your company and its offerings. Listed below are some of the information that you should add.

1. Brief company profile

It would be good if you can provide a short history of your company. The longer your company has been in this industry, the better. Especially in this line of business, company background means a lot.

2. Services

List down your line-up of services such as personal loans, auto loans, mortgage loans and mortgage refinancing. Adding a short description under each category would be helpful.

3. Terms and conditions

If you are particularly known for low rates and flexible payment terms, these should be properly highlighted in the brochure. If you have other convenient or borrower-friendly terms like fast approval, no need for very high credit ratings, no downpayment fees or collaterals, include them, as well.

4. Contact information

Make sure that interested borrowers can easily access you by adding your address, email addresses, phone numbers, fax numbers, and website.

Why not other printed materials?

You are not restricted to the use of brochures. However, using postcards and flyers may not be able to accommodate the information that you need to share to the public. As mentioned, it is important to put all relevant data concerning your company and your services so as to dispel any feeling of doubt from your target audience.

As for catalogs, you may not need multiple pages, unless you would like to have a very comprehensive marketing tool.

If you are targeting large populations, offset printed brochures can save you money but if you want to start small, you may try digital printing for short run orders.

Remember that the details you include for brochure offset printing should not be everything that you need to tell a client, but enough for him to take interest and actually pay your company a visit or give you a call.

Please visit our website Offset Color Printing For other information about us please visit Affordable Online Printing

By: Zoe Phoenix

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5 Tips For Dynamite Brochure Design

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1. Know your goals. Before producing a brochure, you have to clearly understand the purpose of it. Will it be used to generate leads, educate your audience or recruit new employees? Will it be sent in the mail or distributed by your sales force? Will it be presented as part of sales package? Once you nail down your primary goals, nothing in the brochure should detract from this message.
2. Organize and limit your information. Keeping in mind your primary goals, write down everything you’d like to cover in your brochure. Now, cut that by half. After all, you don’t want to give too much information. The goal is to entice your reader to contact your company for more. You also need to provide a clear and organized path for the reader to gather content, view images, and take action.
3. Hire a professional copywriter. You may think you are a great writer, but writing marketing materials takes years of skill. A brochure with poorly-written copy, bad grammar or typos will quickly create a terrible perception of your company. And remember to proofread, and have others proofread the final content.
4. Hire a professional graphic designer. Homegrown marketing materials do nothing for your company’s image. In fact, it does more harm than good. Distributing materials created in a word processing software (or other software not designed for page layout) that does not follow the basic principals of design, communicates to your audience that you are not serious about your business and don’t meet the high standards of savvy buyers today. Hiring a designer with experience in creating printed marketing materials will guarantee you results.
5. Use professional graphics and imagery. Using poor-quality photography, such as amateur digital snapshots, will also send the wrong message to your reader. If you cannot afford a professional photographer, than have your graphic designer find appropriate and affordable stock imagery. More people will see the graphics and photography in your brochure, than will actually read it. Pictures should complement the copy, not compete with it.

Brochures are powerful marketing tools. The design plays a big role in it’s success. When you follow the guidelines outlined here, the performance of your company brochure is sure to be a hit.

Danielle Mai, Senior Designer and Top Banana of Banana Creative, brings over 17 years of industry experience to the table. Her work experience includes design for publications, advertising agencies and large corporations. In 2000, after managing a corporate marketing communications team for over 5 years, she decided to venture out on her own to create Banana Creative-a company passionate about providing smart and affordable print and web marketing tools for startups, growing and established businesses.

As a Graphic Designer, Danielle offers a strong combination of marketing and design expertise which is unique in the industry. Through the use of print and online communication vehicles, such as logo/identity programs, advertising, direct mail, collateral and web marketing, she helps company’s grow and realize the power of successful marketing. Glowing reviews from clients highlight her creativity, professionalism, attention to detail and marketing savvy.

Contact Banana Creative today to see what we can do for you! http://www.bananacreative.com – 925.787.8666

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A comprehensive look brochure printing services

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A brochure can be a wonderful promotional tool for a wide range of professionals, but getting them set up can be daunting. There are many brochure-printing services available that cater to both the amateur and professional. You can find them in a number of ways, including the phone book, the Internet, graphic design and advertising journals, or word of mouth.

Some companies will provide typesetting, design, color separations (four-color process), color proofing and proofreading service, while other companies just provide the most basic color printing, folding and shipping.

There are brochure-printing companies that will do everything for you; all you need is a clear idea of your brochure’s requirements and whether it is business, promotional or another application, and the brochure company will take it from start to finish. Brochure design can be a challenge, so you might consider working with the professional designer that many brochure-printing companies offer. Some companies even offer sales literature development assistance and strategic marketing plans. However if you do your own design, copy writing, typesetting and art placement, and use these services sparingly, you will save money. One thing to keep in mind if you choose to do so is that most basic brochure printing companies will warn you that they will not proof read your work, and that corrections cost extra.

If you simply start at the beginning with a step-by-step review of your needs, many companies will walk you through the features and benefits of their products and services. Because there is so much competition, many services (such as shipping) are offered at a discount or even free. Furthermore, most brochure printing companies will provide their own customer service representative who will work closely with you to make sure your job runs smoothly and efficiently through the entire process, from pre-press to final distribution.

You should investigate thoroughly each brochure printing company and the services they offer to make sure they meet your requirements. A well-designed brochure can work wonders, and are well worth the effort.

About the Author

Brochure Printing Info provides detailed information about cheap, color, and full color brochure printing services, and advice on finding a brochure printing company and quote. Brochure Printing Info is the sister site of Laser Toner Web.

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Are Your Brochures Hurting Sales?

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When companies introduce new products and services, everyone is excited and upbeat – especially the sales force. They have a new reason to go back to old customers, a chance to knock out competitors and the potential to have a great year selling.

Yet all too often, things don’t quite work out as planned and sales come in slower than everyone projected. The tension rises. Marketing and Sales start pointing fingers, blaming each other for the lackluster results.

Sound familiar? I can’t tell you how many times I’ve seen this happen in my years as a consultant. Lots of factors are involved, but today we’re going to look at one that salespeople have total control over.

Recently I worked with a company who had just introduced a new technology product. It was way ahead of the competition and had a strong value proposition. I spent a day out in the field with one of their salespeople to get a better understanding of their sales process.

He was a real nice guy. He’d been with the company for thirteen years and always done a decent job. We had an appointment with a good prospect – someone he had called on before, but never done business with. The sales rep’s plan was to leverage this meeting into a full-blown needs analysis.

Everything started out fine, but within 10 minutes he was heading into deep trouble. It all started when he mentioned his excitement with their new product. The buyer asked some techie questions that the sales rep understood. They talked some more. Then, the buyer asked the near-fatal question, “Do you have a brochure?”

Now you’re probably thinking that’s a good sign – that this guy was interested and the sales rep was doing a great job. Well, that’s just what the sales rep thought too.

He quickly pulled one from his briefcase and laid it on the desk between them. The buyer leaned forward and started reading. “Can it do this?” he asked, referring to a specific capability. “How about that? What speed? How does it connect?” The barrage of questions continued for what seemed like an eternity to me.

The sales rep was getting even more excited. He pointed out other features they’d stressed at the launch meeting, highlighting how much better they were than what else was on the market. The buyer’s head was nodding, as if in agreement.

I knew things were going downhill, but couldn’t do anything to stop them. I was only there to observe. At last, the killer question emerged: “How much does it cost?”

The sales rep, trying to deflect it, explained that a full assessment was needed to configure the system properly. He suggested that as the next step, but the damage was already done.

“You’d be wasting your time,” the buyer said. “There’s no way we can spend that kind of money right now. Besides, it can’t …” He proceeded to pick apart some minor detail about the system.

The sales rep looked puzzled, not understanding why this qualified buyer would so quickly reject the new product – especially when it had such a financially attractive value proposition. He was never able to get the meeting back on track. We left with no follow-up planned.

You know what the problem was?

It was that darn brochure! By bringing it out so early, the sales rep lost control of the sale process. He didn’t uncover any problems, difficulties or dissatisfaction with the current system. He didn’t explore any business ramifications or find any pay-offs for making a change. No wonder the buyer said it was too expensive.

Worse thing is, the sales rep dug his own grave; everything that happened was totally preventable.

LESSONS LEARNED

1. The untimely use of brochures and other marketing collateral quickly derails even the best sales efforts with highly qualified prospects.

2. If your sales process requires multiple calls and involves a variety of decision makers, keep your new product or service brochures in the car on the first call.

3. Use early sales calls to focus on the customer, their goals, processes, challenges, issues, bottlenecks and needs.

4. Save your brochures till later – you may never even need to use them!

Jill Konrath, President of Selling to Big Companies, helps small businesses win big contracts in the corporate market.

For free articles on getting your foot in the door and developing profitable long-term relationships, sign up for Quantum Leaps Selling, our FREE eNewsletter. Take your business to the next level. Go to http://www.SellingtoBigCompanies.com

ABOUT THE AUTHOR Jill Konrath is founder of SellingtoBigCompanies.com, a web resource that helps small businesses win big contracts in the corporate market. To learn more about how to get your foot in the door, create urgent needs for your services and develop profitable long-term relationships, check out http://www.SellingtoBigCompanies.com . Sign up for our FREE newsletter, Quantum Leaps Selling by sending an email to mailto:jill@sellingtobigcompanies.com with subscribe in the subject line.

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