Printing 101 – 8.5 X 11 Brochures

Printing companies give you different options you can choose when printing your 8.5 x 11 brochures. Because of this, you should take advantage of these options and create a brochure that is uniquely your own. Some of the options that you can do with your 8.5 x 11 brochures are:

• You can print on a variety of stocks that a printing company has. You can choose from 100 lb. Gloss Text, 100 lb. Matte Text, or 100 lb. Gloss Cover, each of them are with distinct advantages and characteristics that you can use in any specific situation

• You can also choose what fold you want. Standard folds like Tri-fold, Bi-fold, and Z-fold are readily available. However, for other folds like Gate fold, Accordion fold or other custom folds that you can think of, it is better to contact your printing company first and discuss with them the different options that they offer.

• You can also use a wide range of colors. Full color printing is the norm but two color printing as well as single color printing is also available. You can print and use colors exactly how you want them. You can print your brochures in full color front-blank back (4:0), full color front-black back (4:1) or full color on both sides (4:4).

Value Added Services

What’s more, printing companies offer a variety of value added services when printing your brochures. These services that are offered by reputable printing companies ensure that you have a quality prints at your disposal. These are:

• Free Project Review that lets you submit your files online for checking even before you commit to an order. Your files are processed and checked by a team of pre-press experts for any errors in terms on color, image and print quality – making sure that your files are printed smoothly. No necessary orders or upfront payments needed. Clients and interested individuals can simply upload brochure designs online and let the experts handle the proofing and all the other dirty works.

• Along with the free File Review should come an electronic .PDF proof that is sent out to clients at no extra cost. As part of the proofing services that printing companies give, these PDF proof is an accurate representation of what your prints will look like after printing. There you can check your files with the corresponding bleeds, trim lines and safe zones. You can check for errors and adjust your designs accordingly.

And to give you an idea on how to use your brochures, here are some of the things that you can do:

• Distribute them on the streets

• Hand then out personally

• Leave them on racks

• Leave them in trade shows

• Stack them up on crowded places

• Use them as supplements

• Use them as presentation materials

Acquire a full range of printing services for your 8.5 x 11 brochures and complete your marketing and business materials through the different options and services that you can avail of.

Brochures are vital materials for marketing. 8.5 x 11 brochures are the most ideal size to use. To find more brochures sizes you can visit Brochures Printing Online: Brochure Design Printing Services, Custom Tri Fold Brochure, 8.5×11

By: Carla San Gaspar

Fold Types for Brochures

There are several aspects of a brochure that you can modify to create a more effective marketing tool such as coating for added luster, paper stock for durability, and increased size for larger images and more contents. But there is another of its features that you can customize after brochure printing and right before preps for shipping.

Folds contribute to the appeal of brochures. It makes it extra handy, and may even add as an effect that complements the design and layout of your brochures.

Folds and descriptions

Below are the type of folds and their corresponding descriptions according to number of sections and numbers of folding.

1. No-fold
This type of brochure may be also called as a flyer. It has no folds and both sides are utilized for printing.

2. Single-fold
A single-folded brochure is one that has two sections creating a total of four pages or panels. It is usually bisected, meaning divided exactly in the middle area.

The fold may be lengthwise, resulting to a longer brochure. It may also be crosswise which, in turn, creates a wider brochure.

It is sometimes referred to as bi-fold but it is actually folded only once and creates two sections.

3. Letter fold
Letter fold is also known as No. 10 fold as it fits into a No. 10 envelope.

The same with the name confusion case of bi-folds, letter folds are interchanged with tri-folds. This is incorrect since letter folds are folded only twice, creating three sections with six pages.

4. Roll fold
Otherwise known as barrel fold, a roll fold resembles a letter fold in that it has three sections and six pages. However, the innermost panel is smaller than the other panels.

5. Accordion fold
Accordion folds are known to others as z-fold, although the degree of folding may make the brochures have more sections than an actual z-fold.

To achieve this effect, the paper is divided into sections and folded like the accordion canvas. It may have six or eight pages, depending on the number of folds you make.

6. French fold
A French fold is made by folding the paper crosswise and equally, and then folding it again equally in the same manner. This results to a four-page brochure that looks like a greeting card.

Other terns for French fold include rectangle fold and right angle fold.

7. Gate fold
The gate fold is one which has eight resulting panels, four in front and four at the back. The panels at each opposite end are folded inward, towards the center of the page. This creates a gate-like effect for the brochure.

8. Parallel fold
Also called half and half, this type of fold is produced by bisecting the paper crosswise and then folding it again into half equally lengthwise. This creates a total of eight equal panels at the back and front with four visible sections.

Note that folding is automated and is not always precise so have a margin for error. The thicker the paper you use, the higher the chance of inaccurate folding for succeeding folds like in the case of parallel and French fold.

If you can visit your printer, it is recommended that you bring a sample for brochure printing and folding. Chances are that they already know the folds but having a prototype with which they can base the print product is good. If it is an online printing company, just send them an image.\

By: Zoe Phoenix

please visit our website Brochure Printing For other information about us please visit Online Printing Company Article Source: http://EzineArticles.com/?expert=Zoe_Phoenix

Information Needed Before Printing Brochures

Businesses today want to be more dynamic and contemporary in the use of their marketing materials. That is why many owners demand that they only get the best brochure printing services to create their marketing materials. However, many owners forget that even the best brochure printing services will be useless if you disregard some of the most basic steps in making your print materials. Here are tips on how you can improve your prints even before you go and avail of brochure printing services:

Tip 1: Do not confuse your print size

One of the hardest things to correct when you in the printing industry is a brochure that has an incorrect set up size. Most layouts that have this problem needs to be returned to the customer because when you sink or stretch a whole layout, the quality of your print will surely be affected. Remember to match your design to the proper out put size. Do not use an 8.5 x 11 inch design and print it on an 8.5 x 11 inch paper. Not only will your image and text be compromised but your margins and folds will be messed up.

Tip 2: Use the right bleeds

Bleeds are when you extend your design over the printable area of your page, they serve as and insurance policy when printers are cutting your materials into single pieces. Although these cutters are very accurate sometimes, there are fluctuations over the thousand or so copies that they cut. What results is an undesirable white border in your prints that ruins your design and ruins the over all effect that you want.

Bleeds help you with this by allowing the cutters to have room for mistake and that an eighth of an inch bleed will be enough to help you avoid having that dreaded white order.

Tip 3: Keep your resolutions at 300 dpi

Using high-resolution images should be your top priority when you are making your own brochures. High resolution images are crisp and full of life. 300 dpi is the standard in the printing industry any image that you use with a low image resolution will be soft, blurry and pixilated.

An important reminder is that your computer monitor only needs 72 dpi to display fine pictures. However this is not the case in printed materials. You should check your images if they have the resolution that you want.

Also, do not use images that have resolutions that are higher than 300 dpi, they only take up file space and is very hard to upload. And although the quality of these images is higher than in 300 dpi, they are barely noticeable to the naked eye.

Tip 4: The paper stock is important too

There are plenty of stocks that you can choose from. However, you should only choose paper stocks that are smooth and bright white. Bright white paper draws the best out of the colors by absorbing more light than paper stocks that have rough texture. You can also add gloss and finish to your brochures If you want to have that extra sheen to your prints.

By: Carla San Gaspar

Different options for brochure printing services can be found at Brochures Printing Online

Printing Brochures

A brochure or pamphlet is a leaflet advertisement. It is a fancy booklet that differs from an ordinary booklet in that it is constructed of heavier quality paper, uses extensive color and expensive type, and is generally put together with special care. The name originates from the French verb brochure, meaning, “To stitch” indicating a booklet bound by stitching, although today other binding methods are also used. It can be used for advertise locations, events, hotels, products, services, etc. These are frequently part of a retail advertising campaign and are sometimes distributed with the Sunday papers.

Type of Brochures

Leave-Behinds – Named for the type of brochure you leave behind after meeting a potential customer.

Point-of-sale – The type of brochure you may pick up while waiting in line at the bank.

Respond to Inquiries – Someone asks about a specific product and you drop a brochure in the mail to them to follow up.

Direct Mail – Your sales letter sells but you can also include your brochure into your direct mail package.

Sales Support Tool- Similar to leave-behinds but you uses this type as a selling aid through a sales pitch.

Brochure Styles

Two of the most common brochure styles are single sheet and booklet forms.

A common single sheet brochure is double-sided (printed on both sides) and folded into thirds mostly in “Z-fold” or in the “C-fold” method. Larger sheets are folded into four, five, or six panels.
Booklet brochures are made of multiple sheets mostly saddle stitched (stapled on the creased edge) or “perfect bound” like a paperback book.

Points Need to Know Before Brochure Printing

For professional designing brochure these are some points that should be considered.
Know Your Print Size.

Be very care full with Print layout. Don’t submit bigger layout for printing on smaller papers, like an 8.5 x 11 layout on 8×10 paper.

Allow for Bleed

Brochures are printed together in sheets, and then sliced into single units. Cutting thousands of pieces can fluctuate slightly over the course of the order. Brochure should be designed with an extra 1/8th inch of coverage beyond each edge.

Resolution is Key

Using high-resolution images is a critical step for creating professional looking brochure. With Improper resolution, images will come out ’soft’, blurry, or even pixilated. The images on computer monitor are only 72 dpi (dots-per-inch), fine for viewing on a monitor, but very inadequate for a professional-looking printed brochure. Images should be at least 300 dpi to print clearly with full sharpness.

Select the Correct Paper

Using an appropriate paper may convince a potential customer that you are more professional than your competitors.

Be Original and be Creative

Carefully consider what information are you trying to convey? Remember, the front of your brochure is that all people will see when scanning display racks, so make sure the front of your brochure is appealing.

Use Proper Color Settings for Your Brochure

Computer monitor displays colors in RGB format. The colors appear exceptionally brilliant, because they are being electronically illuminated. However, printing presses use the CMYK coloring format.

Design must be create in CMYK color AND the resulting send to the printing service must also be created using CMYK color.

By: Natasha James

Natasha is the expert writer working for http://www.emanprinting.com and http://www.emanprinting.co.uk Article Source: http://EzineArticles.com/?expert=Natasha_James