How to Find An Excellent Brochure Printing Company

It may be easy to find a brochure printing company, but not necessarily an excellent one. Since you will be spending a fair amount of money and want to put your best foot forward, it is important that you find the best company available at a price that you can afford. Take note that the company that prints your brochures in most cases will not be the same company that designs them.

Once your brochure has been designed, it is time to send it off to the right company in order to be printed. The following things should always be kept in mind when choosing your printing company: Quantity, Order, Proofs, and Turnaround.

The quantity refers to the number of brochures that you are going to have printed up at a time. In order to keep your costs as low as possible, you should always order in wholesale quantities. Order refers to the size and design of the brochures. You will want a company that is able to provide you with as many options as possible so you don’t have to limit yourself.

Proofs are the examples that a professional printing company should be able to provide you with. It is important that you see what the company can provide before giving them your money. Turnaround naturally refers to the company’s turnaround time. If you are in a hurry you should make sure the company you are doing business with will be able to get them to you on time.

5 Tips For Dynamite Brochure Design

1. Know your goals. Before producing a brochure, you have to clearly understand the purpose of it. Will it be used to generate leads, educate your audience or recruit new employees? Will it be sent in the mail or distributed by your sales force? Will it be presented as part of sales package? Once you nail down your primary goals, nothing in the brochure should detract from this message.
2. Organize and limit your information. Keeping in mind your primary goals, write down everything you’d like to cover in your brochure. Now, cut that by half. After all, you don’t want to give too much information. The goal is to entice your reader to contact your company for more. You also need to provide a clear and organized path for the reader to gather content, view images, and take action.
3. Hire a professional copywriter. You may think you are a great writer, but writing marketing materials takes years of skill. A brochure with poorly-written copy, bad grammar or typos will quickly create a terrible perception of your company. And remember to proofread, and have others proofread the final content.
4. Hire a professional graphic designer. Homegrown marketing materials do nothing for your company’s image. In fact, it does more harm than good. Distributing materials created in a word processing software (or other software not designed for page layout) that does not follow the basic principals of design, communicates to your audience that you are not serious about your business and don’t meet the high standards of savvy buyers today. Hiring a designer with experience in creating printed marketing materials will guarantee you results.
5. Use professional graphics and imagery. Using poor-quality photography, such as amateur digital snapshots, will also send the wrong message to your reader. If you cannot afford a professional photographer, than have your graphic designer find appropriate and affordable stock imagery. More people will see the graphics and photography in your brochure, than will actually read it. Pictures should complement the copy, not compete with it.

Brochures are powerful marketing tools. The design plays a big role in it’s success. When you follow the guidelines outlined here, the performance of your company brochure is sure to be a hit.

Danielle Mai, Senior Designer and Top Banana of Banana Creative, brings over 17 years of industry experience to the table. Her work experience includes design for publications, advertising agencies and large corporations. In 2000, after managing a corporate marketing communications team for over 5 years, she decided to venture out on her own to create Banana Creative-a company passionate about providing smart and affordable print and web marketing tools for startups, growing and established businesses.

As a Graphic Designer, Danielle offers a strong combination of marketing and design expertise which is unique in the industry. Through the use of print and online communication vehicles, such as logo/identity programs, advertising, direct mail, collateral and web marketing, she helps company’s grow and realize the power of successful marketing. Glowing reviews from clients highlight her creativity, professionalism, attention to detail and marketing savvy.

Contact Banana Creative today to see what we can do for you! http://www.bananacreative.com – 925.787.8666

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